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Lofty (formerly Chime): an all-in-one platform with AI agents built in
An all-in-one platform means lead generation, a CRM, an IDX home-search website, and a dialer in one system instead of four separate tools. Lofty adds a layer of AI agents on top.
Rather not wire it up yourself? Find a local pro to set it up for you.
The short version:
- What it is: an all-in-one real estate platform (lead gen, CRM, IDX sites, dialer, marketing) with a layer of AI agents. Chime rebranded to Lofty; same product lineage.
- The job it does: captures and converts leads with less manual work, and keeps follow-up running off one shared record.
- Who it's for: solo agents through large brokerages, with the strongest fit for teams and brokers.
- What it costs: no published price. The Agent, Team, Broker, and Enterprise tiers all show "Request Pricing."
- The trade-off: you can't comparison-shop without a demo, and a solo agent may pay for more platform than they use.
- Heads up: "Lofty" here means the CRM (formerly Chime), not the separate Lofty property-investing service -- two different companies with the same name.
See it in action
Lofty (formerly Chime) is an all-in-one real estate platform with an AI Assistant, an AI Sales Agent, IDX sites, and a power dialer. Pricing is quote-based, sold by demo.
What does Lofty do for a real estate agent?
You open the CRM and the AI Assistant has already flagged the leads most likely to transact, with a suggested text or email for each that you approve before it goes out. New online leads get worked overnight by the AI Sales Agent, so a few are already qualified by morning. You run a listing-alert campaign to your buyer database, the dialer queues your call list, and the AI drafts the follow-ups.
Because lead gen, IDX websites, the dialer, and the CRM share the same data, follow-up runs off one record instead of jumping between apps. Lofty also offers an AI Social Agent and an AI Homeowner Agent that automate social marketing and turn your existing database into a seller pipeline, plus AI call summaries that pull the key points and next steps from recorded calls.
What does Lofty cost?
Lofty does not publish prices. The Agent, Team, Broker, and Enterprise tiers all show "Request Pricing," so you get a number on a demo, not off a page. Managed lead-generation ad programs carry a stated ad-management fee that sits on top of your actual ad spend, so the real monthly cost is the platform fee plus ads plus that management fee.
Ask the demo to break out the platform fee, which AI features are included at your tier, and the ad-management fee separately, so you're comparing the whole cost and not just the headline. Get it in writing before you plan around it.
Lofty does not publish pricing; all tiers show "Request Pricing" and it's quoted after a demo. Managed ad programs carry a separate ad-management fee. Confirm terms directly with the vendor.
Who is it for -- and not for?
Strong if…
- You run a team or brokerage and want lead gen, CRM, and AI follow-up in one place.
- You want an AI sales agent working new leads overnight so they're qualified by morning.
- You'll use the dialer, IDX sites, and marketing automation, not just the CRM.
- You're fine getting a price on a demo instead of a public page.
Maybe not if…
- You're a solo agent who only needs a simple CRM; this is a heavy full suite.
- You want a published price before you talk to sales.
- You don't plan to run managed ads, so the ad-management layer is wasted.
- You'd rather not migrate a whole team onto a new platform right now.
Weighing the big platforms? See BoldTrail, or the head-to-head BoldTrail vs Lofty. If you just need lead follow-up, see Follow Up Boss.
Compliance stays with you, not the tool
Lofty's AI Assistant and AI Sales Agent draft and send texts and emails, and its Social Agent posts marketing, so a licensed agent should review public-facing output against Fair Housing, and any automated texting or calling needs TCPA consent and an easy opt-out. None of this is legal or real estate advice; your Fair Housing review, your TCPA and Do-Not-Call consent, your MLS rules, and your state license law stay with you and your broker. Our Fair Housing and TCPA guide walks through the basics in plain terms.
Common questions
How much does Lofty cost?
Lofty doesn't publish a price. The Agent, Team, Broker, and Enterprise tiers all show "Request Pricing," so you get a number on a demo. Managed lead-gen ad programs carry a separate ad-management fee on top of ad spend; ask for all three broken out.
What does Lofty do for an agent?
It's an all-in-one platform: lead generation, a smart CRM, IDX home-search websites, a power dialer, and marketing automation, with AI agents that flag priority leads, draft messages, work new leads overnight, and summarize calls.
Is Lofty the same as Chime?
Yes. Chime rebranded to Lofty; it's the same product lineage under a new name. Confirm current features and pricing with the vendor.
Is Lofty right for a solo agent?
It can work for a solo agent, but it's a heavy full-suite platform priced by quote, so many solo agents start with a lighter published-price CRM and add a platform later if they grow into a team.
Is Lofty CRM worth it?
It can be, for a team that will use the whole platform: IDX website, CRM, lead gen, and the AI Assistant and AI Sales Agent together. Lofty is sold to teams and brokers by demo, with no public price, and there's a managed-ad fee on top. For a solo agent it's usually heavier than a standalone CRM. Get a quote and compare.
Do realtors still use Chime?
Chime is now Lofty: same platform, new name. If you used Chime, you're already on what became Lofty, so there's nothing separate to switch to. The AI Assistant and AI Sales Agent are the current version of that system.
Is this the same as Lofty AI, the property-investing platform?
No. This page covers Lofty the real estate CRM and marketing platform, formerly Chime. There's a separate, unrelated company called Lofty that runs a property-investing service. If you searched for a CRM, Lofty (formerly Chime) is the one you want, not the investing product.
Sources
Pricing is set by the vendor and changes; confirm it with the vendor before you buy.
Lofty -- lofty.com (all-in-one real estate platform with AI agents, formerly Chime; no public price, quoted by demo). Vendor site, checked 2026-08-01. Last reviewed: 2026-08-01.
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