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Structurely: an AI inside-sales agent that works your leads around the clock

An inside-sales agent (ISA) is the person who calls and qualifies new leads so the closing agent only talks to serious buyers. Structurely does that job with AI, by text, email, and voice.

Structurely is an AI conversational lead-qualification and follow-up service that engages leads by text, email, and voice around the clock, qualifies them, and live-transfers or books appointments for your team. It's long known in real estate for its "Aisa Holmes" AI inside-sales agent. The published base is Team at $499/mo and Company at $999/mo, and it's built for teams with real lead volume, not solo agents.

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The short version:

What it is: an AI inside-sales agent (ISA) that works leads by SMS, email, and AI voice, with the recognizable "Aisa Holmes" persona.
The job it does: engages every new lead 24/7, qualifies it with real-estate questions, and live-transfers or books the ready ones for your team.
Who it's for: teams and brokerages with real lead volume; the published tiers start at "Team" for small groups.
What it costs: Team from $499/mo and Company $999/mo. A free AI demo lets you try it before you buy.
The trade-off: the real monthly cost is usage-based on top of the platform fee, so heavy texting and calling add up, and it needs enough leads to justify it.
Good to know: Structurely is an AI inside-sales agent for teams with lead volume -- pricing starts at $499/mo (Team), usage-based on top, so it needs enough leads to pay off.

See it in action

▶ Explainer video coming soon.
Structurely is an AI inside-sales agent (the Aisa Holmes persona) that texts, emails, and calls new leads 24/7, qualifies them, and live-transfers or books the ready ones. Team pricing starts at $499/mo.

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What does Structurely do for a real estate agent?

Every new lead from your sources goes to Structurely's AI, which starts texting and emailing immediately and calls when it makes sense. It qualifies the lead with real-estate questions, weeds out the tire-kickers, and when someone is ready it live-transfers the call to an available agent or books the appointment. Your team spends its time on conversations that are already warm.

Structurely's onboarding focuses on lifting live-transfer rates, the moment it bridges a qualified lead straight to a human rep. It offers configurable AI agents (the Team plan includes several built for you), an optional AI power dialer that builds a call list and dials many leads at once, and multi-agent workflows for routing leads through more than one AI step. The "Aisa Holmes" persona has worked real-estate leads for years.

What does Structurely cost?

Structurely's published base is Team at $499/mo and Company at $999/mo, with Enterprise custom. A free AI demo lets you see it work before you commit. The real monthly cost is usage-based: texting, emailing, and AI talk time draw down on top of the platform fee, so a high-volume month costs more than a quiet one.

That makes Structurely a meaningful spend to start, best justified when you already have enough leads to feed it. Ask the demo to model your expected volume against the platform fee and the usage rates so you're not surprised, and get the terms in writing.

Structurely publishes a Team plan from $499/mo and a Company plan at $999/mo; the real cost is usage-based on top of the platform fee. A free AI demo is available

Who is it for -- and not for?

Strong if…

You're a team or brokerage with real lead volume to feed an AI ISA.
You want the AI to text, email, and actually call and live-transfer, not just text.
You already have a CRM and lead sources and want the top-of-funnel worked for you.
You can justify a $499/mo-plus floor with the appointments it sets.

Maybe not if…

You're a solo agent with light lead flow; the published tiers start at Team.
You want a flat, predictable bill; the real cost is usage-based on top of the fee.
You generate fewer than a couple dozen leads a month to feed it.
You only need assistive AI inside a CRM, which Follow Up Boss or Wise Agent give you cheaper.

Comparing lead engines? See Ylopo for managed ads plus an AI ISA, or Follow Up Boss for a cheaper assistive-AI CRM. See also AI lead follow-up for agents.

Compliance stays with you, not the tool

Structurely's AI texts, emails, and calls leads automatically, so prior express written consent under the TCPA, an opt-out in every message, Do-Not-Call scrubbing, and disclosing an AI caller where required all apply, and stay with you and your broker. None of this is legal or real estate advice; your Fair Housing review, your TCPA and Do-Not-Call consent, your MLS rules, and your state license law stay with you and your broker. Our Fair Housing and TCPA guide walks through the basics in plain terms.

Common questions

How much does Structurely cost?

The published base is Team at $499/mo and Company at $999/mo, with Enterprise custom. The real cost is usage-based on top of the platform fee, since texting, emailing, and AI talk time draw down as you use them. A free AI demo lets you try it first.

What does Structurely do?

It's an AI inside-sales agent. It engages every new lead by text, email, and AI voice 24/7, qualifies them with real-estate questions, and live-transfers the ready ones to a human rep or books the appointment.

Who is Structurely a good fit for?

Teams and brokerages with real lead volume, not solo agents. The published tiers start at "Team," and the spend is easiest to justify when you already have enough leads to feed it.

Is there a solo plan?

The published tiers start at Team ($499/mo). A solo agent with light lead flow usually gets more value from an assistive-AI CRM like Follow Up Boss or Wise Agent first.

Is Structurely good for real estate?

Structurely fits teams with real lead volume, not solo agents. It's an AI inside-sales agent that texts, emails, and calls your leads around the clock, qualifies them, and live-transfers the ready ones. Pricing starts at $499/mo for the Team plan (and $999/mo higher up), usage-based on top, so it needs enough leads to earn its keep.

How does Structurely AI work?

You connect your lead sources, and Structurely's AI agent starts the conversation within seconds, by text, email, or voice, asking qualifying questions about budget, timeline, and financing. When a lead is ready, it hands off to you with the context. It works leads day and night so none go cold, and you review before you take over.

What is an AI inside-sales agent?

An inside-sales agent (ISA) is the person who works new leads, calling, texting, and qualifying, so agents can focus on showings and closings. An AI ISA like Structurely does that first touch and nurture automatically, at any hour. It doesn't replace your judgment; it hands you qualified conversations to close. Automated texts and calls still need TCPA consent.

Sources

Pricing is set by the vendor and changes; confirm it with the vendor before you buy.
Structurely -- structurely.com (AI inside-sales-agent service; Team from $499/mo, Company $999/mo, usage-based on top). Vendor site, checked 2026-08-01. Last reviewed: 2026-08-01.

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