AI Help for Real Estate Agents › Guides › BoldTrail vs Lofty
BoldTrail vs Lofty: two all-in-one platforms for real estate teams
Both bundle IDX websites, a CRM, marketing automation, and AI into one system for teams and brokerages. Both quote by demo. Here's how they differ and who each fits. Checked 2026-08-01.
Side by side
| BoldTrail (formerly kvCORE) | Lofty (formerly Chime) | |
|---|---|---|
| Type | All-in-one platform + AI suite | All-in-one platform + AI agents |
| AI approach | AI woven through: AI search, smart CRM, automated follow-up | Named agents: AI Assistant, AI Sales Agent, Social and Homeowner agents |
| Best for | Brokerages and large brands rolling one system across many agents | Teams and brokers wanting an AI sales agent working leads overnight |
| Pricing | Quote-based; tracks module mix and seats | Quote-based; managed-ad fee on top of ad spend |
| Watch for | Geared to brokerage-scale rollout; more than a solo needs | Heavy full suite; ad-management fee separate from ad spend |
Choose BoldTrail if…
- You're a brokerage or large brand rolling one platform out to many agents and offices.
- You want AI built through the whole system rather than one named assistant.
- You want lead scoring and one pipeline view across the team.
- You'll negotiate a per-organization quote by module.
Choose Lofty if…
- You want a named AI Sales Agent working new leads around the clock.
- You'll use the AI Assistant to flag priority leads and draft messages daily.
- You want lead gen, dialer, IDX, and CRM tied together for a team.
- You're fine layering managed ads and their management fee on top.
Not a team yet? A lighter published-price CRM like Follow Up Boss or Wise Agent is usually the better solo starting point. See the full comparison.
Common questions
Is BoldTrail or Lofty cheaper?
Neither publishes a price; both are quote-based and sold by demo, so you can't compare a public number. BoldTrail's cost tracks the modules you bundle and your seat count; Lofty's tiers all show "Request Pricing," and its managed-ad programs add a separate ad-management fee. Get a written quote from each that lists exactly what's included.
What's the main difference between BoldTrail and Lofty?
Both are all-in-one platforms (IDX sites, CRM, marketing, AI) for teams. Lofty leads with named AI agents, an AI Assistant that drafts messages and an AI Sales Agent that works leads overnight. BoldTrail weaves AI through the platform (AI search, smart CRM, automated follow-up) rather than naming one assistant.
Which is better for a solo agent?
Both are built for teams and brokerages, so a solo agent often pays for more platform than they use. If you're solo, a lighter published-price CRM like Follow Up Boss or Wise Agent is usually a better first step; move to a platform when you grow into a team.
Are BoldTrail and Lofty the same as kvCORE and Chime?
BoldTrail is the rebrand of kvCORE (Inside Real Estate); Lofty is the rebrand of Chime. Same product lineages, new names, expanded AI. Confirm current features and pricing with each vendor.
Which platform fits which kind of team, BoldTrail or Lofty?
Both are all-in-one platforms sold to teams and brokerages, so the choice is about fit, not a winner. BoldTrail (formerly kvCORE) leans toward larger brokerages and brands. Lofty (formerly Chime) puts its AI Assistant and AI Sales Agent front and center for teams that want automated lead work. Both are quote-only, so demo each and compare the all-in price.
What are the alternatives to BoldTrail and Lofty?
If both feel too big or too pricey, a published-price CRM is the lighter path: Follow Up Boss (from $69/user/mo) or Wise Agent (from $49/mo). CINC and Real Geeks are closer all-in-one rivals with managed lead gen. Match the choice to your team size, since BoldTrail and Lofty are built for brokerage scale.
Are BoldTrail and Lofty worth it over a standalone CRM?
For a team that will use the whole platform, website, lead gen, CRM, and AI together, bundling can be worth the quote-based price. For a solo agent or a small team that mostly needs follow-up, a standalone CRM like Follow Up Boss or Wise Agent usually costs less and covers the core job. Price both before you decide.
Sources: both platforms are quote-based; pricing structure per each vendor's site, checked 2026-08-01. Context, not legal or real estate advice. Last reviewed: 2026-08-01.
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