AI Help for Real Estate Agents › Tools › Follow Up Boss
Follow Up Boss: a speed-to-lead CRM with AI built into the workflow
A CRM is the customer relationship manager that holds your leads and follow-up. Follow Up Boss is built around answering new leads fast and keeping a team accountable, with AI layered into the daily work.
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The short version:
- What it is: a real estate CRM and team operating system, not a lead-gen product, with AI features layered in.
- The job it does: routes new leads instantly, summarizes a contact's history, drafts replies you approve, and tracks who followed up and how fast.
- Who it's for: teams of roughly five or more that need routing, accountability, and coaching; solo agents can use the Grow plan per seat.
- What it costs: published. The Grow plan starts at $69/user/mo, with no contracts and a 14-day free trial. AI features are included.
- The trade-off: the AI is assistive (summaries, suggestions), not an autonomous agent that texts and calls leads for you.
- Good to know: no free plan, but a 14-day trial; pricing is per seat ($69/user/mo), so cost grows with your team, and the AI is assistive rather than autonomous.
See it in action
Follow Up Boss is a speed-to-lead real estate CRM that connects 250+ lead sources, with AI summaries, suggested replies, and lead prioritization included. Pricing starts at $69/user/mo, 14-day free trial.
What does Follow Up Boss do for a real estate agent?
A new portal lead hits Follow Up Boss and gets routed instantly to the right agent with a speed-to-lead alert. The agent opens the contact, reads the AI smart summary instead of scrolling the whole history, sends an AI-suggested reply, and the system queues the next task. The team lead reviews who responded within five minutes and where follow-up stalled.
The AI is assistive and woven through the workflow: smart summaries recap a lead's history in seconds, smart messages draft replies you review and send, suggested tasks recommend the next action so leads don't slip, and predictive prioritization scores which leads to work first. Because FUB connects 250-plus lead sources into one inbox and pipeline, it becomes the operating system a team runs its day from.
What does Follow Up Boss cost?
Follow Up Boss publishes its pricing. Plans start at $69/user/mo (the Grow plan), with no contract, no setup fee, and a 14-day free trial. AI features are included on the plans rather than sold as a separate add-on, so the AI comes with the CRM.
One thing to check: some of the AI leans on call data, and calling is a paid add-on on the entry plan, so the cheapest tier gets a thinner call experience unless you add it. FUB itself says it isn't for anyone generating fewer than 30 leads a month. Confirm the current price and what's included at your seat count with the vendor.
Follow Up Boss publishes pricing starting at $69/user/mo (Grow), with no contract, no setup fee, and a 14-day free trial; AI features are included on the plans
Who is it for -- and not for?
Strong if…
- You run a team of roughly five or more and need lead routing and accountability.
- You connect several lead sources and want them in one pipeline and inbox.
- You want AI that speeds the human up (summaries, suggested replies), included in the price.
- You want a published per-seat price and a free trial before you commit.
Maybe not if…
- You want an autonomous AI that texts and calls leads for you; FUB's AI is assistive.
- You generate very few leads a month; FUB says it isn't built for that.
- You want calling in the base price; calling is a paid add-on on the entry plan.
- You're a solo agent who wants the cheapest possible CRM, where Wise Agent is lower.
Comparing CRMs? See Wise Agent for a budget option, or read the head-to-head Follow Up Boss vs Wise Agent. For autonomous nurture, see Structurely.
Compliance stays with you, not the tool
Follow Up Boss is a CRM, so most compliance sits on what you send from it: automated texts to leads need prior express written consent under the TCPA and an easy opt-out, and any AI-drafted message you send is still yours to review before it reaches a client. None of this is legal or real estate advice; your Fair Housing review, your TCPA and Do-Not-Call consent, your MLS rules, and your state license law stay with you and your broker. Our Fair Housing and TCPA guide walks through the basics in plain terms.
Common questions
How much does Follow Up Boss cost?
It publishes its pricing. Plans start at $69/user/mo (Grow), with no contract, no setup fee, and a 14-day free trial. AI features are included on the plans. Calling is a paid add-on on the entry plan; confirm current pricing with the vendor.
What does the AI in Follow Up Boss do?
It's assistive. Smart summaries recap a contact in seconds, smart messages draft replies you review and send, suggested tasks recommend the next action, and predictive prioritization scores which leads to work first. It doesn't autonomously text and call leads for you.
Who is Follow Up Boss a good fit for?
Teams of roughly five or more that need lead routing, accountability, and coaching. Solo agents can use the Grow plan per seat, though FUB says it isn't for anyone generating fewer than 30 leads a month.
Is the AI an extra cost?
No, AI features are included on the plans. Note that some AI leans on call data, and calling is a paid add-on on the entry plan, so the cheapest tier gets a thinner call experience unless you add it.
Is there a free version of Follow Up Boss?
No free plan, but there's a 14-day free trial so you can test it before you pay. Paid plans start at $69 per user a month. If you want a no-cost tool first, ListingAI has a free plan for listing copy, and Wise Agent is cheaper at $49/mo, though neither is a per-seat team CRM like Follow Up Boss.
What are the cons of Follow Up Boss?
Two things to weigh. It's priced per user ($69/user/mo), so cost climbs with team size, and calling is a paid add-on on the entry plan. Its AI is assistive, summaries, suggested replies, and lead prioritization, not an autonomous agent that works leads for you. If you want hands-off AI nurture, pair it with a tool like Structurely.
Is Follow Up Boss worth the investment?
For teams that live in their CRM and connect a lot of lead sources, many find it worth the per-seat price: it links 250+ lead sources and keeps follow-up tight. For a solo agent on a budget, a flat-rate CRM like Wise Agent ($49/mo) may do the job for less. Use the 14-day trial to decide.
Sources
Pricing is set by the vendor and changes; confirm it with the vendor before you buy.
Follow Up Boss -- followupboss.com (speed-to-lead real estate CRM with assistive AI included; from $69/user/mo, 14-day trial). Vendor site, checked 2026-08-01. Last reviewed: 2026-08-01.
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