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Follow Up Boss vs Wise Agent: two published-price real estate CRMs
Two CRMs that publish their prices and offer a free trial, aimed at different agents. One is a team operating system; the other is a budget flat-rate all-in-one. Here's how they differ. Checked 2026-08-01.
Side by side
| Follow Up Boss | Wise Agent | |
|---|---|---|
| Type | Speed-to-lead CRM + team operating system | Budget flat-rate all-in-one CRM |
| Price | From $69/user/mo (Grow); 14-day trial | $49/mo for up to 5 users (about $42 annual); 14-day trial |
| AI | Assistive AI included: summaries, suggested replies, lead scoring | AI writing + call assistants included; AI texting bot is a paid add-on |
| Best for | Teams of ~5+ needing routing, accountability, and coaching | Budget solo agents and small teams |
| Watch for | Per seat; not for fewer than 30 leads/mo; calling is a paid add-on on entry | Base 5 users share one login; AI is bolt-ons to a traditional CRM |
Choose Follow Up Boss if…
- You run a team and need lead routing, accountability, and coaching.
- You connect several lead sources and want them in one pipeline.
- You want assistive AI (summaries, suggested replies) included in the price.
- You generate enough leads to justify per-seat pricing.
Choose Wise Agent if…
- You want the cheapest real CRM with transaction management built in.
- You're a solo agent or small team on a flat, predictable budget.
- You value a call assistant that records, transcribes, and auto-logs.
- You're fine with the AI texting bot being a paid add-on.
Want autonomous nurture instead of an assistive CRM? See Structurely or Ylopo. Full list in the comparison.
Common questions
Is Follow Up Boss or Wise Agent cheaper?
Wise Agent is cheaper on the sticker: $49/mo for up to five team members, versus Follow Up Boss at $69 per user per month. But they price differently. Wise Agent is flat-rate for a small shared account; Follow Up Boss is per seat and built for teams, so the total depends on your headcount.
What's the main difference?
Follow Up Boss is a team operating system built around speed-to-lead, lead routing, and accountability, connecting 250+ lead sources. Wise Agent is a budget flat-rate all-in-one CRM with transaction management and marketing. FUB's AI is assistive and included; Wise Agent's AI writing and call assistants are included, but its AI texting bot is a paid add-on.
Which is better for a solo agent?
For a budget solo agent, Wise Agent's $49/mo flat rate and transaction tools are a strong, cheap start. For an agent who plans to grow a team and connects several lead sources, Follow Up Boss scales better, though FUB says it isn't for anyone generating fewer than 30 leads a month.
Do either publish their price?
Yes, both publish. Wise Agent is $49/mo for up to five users (about $42/mo annually); Follow Up Boss starts at $69/user/mo (Grow). Both offer a 14-day free trial and no long contract. Confirm current pricing with each vendor.
What CRM do most realtors use?
There's no single standard; it splits by team size. Solo agents and small teams often run Follow Up Boss or Wise Agent for straightforward, published-price follow-up. Larger teams and brokerages tend to run all-in-one platforms like BoldTrail or Lofty. Between the two here, Wise Agent is the budget flat-rate pick and Follow Up Boss the per-seat team pick.
Which CRM fits which kind of agent, Follow Up Boss or Wise Agent?
Wise Agent fits a solo agent or small team watching costs: flat $49/mo for up to five users. Follow Up Boss fits a growing team that connects many lead sources and wants tight per-seat follow-up at $69/user a month. Pick Wise Agent for the lowest cost, Follow Up Boss for team scale and integrations.
Sources: Follow Up Boss and Wise Agent publish pricing on their own sites, checked 2026-08-01. Context, not legal or real estate advice. Last reviewed: 2026-08-01.
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